Overview Sebastian, a third-generation real estate professional with over a decade of experience, is a trusted agent at Compass. Fluent in two languages and deeply knowledgeable about Coral Gables and its surroundings, he has earned a reputation as the go-to expert for both local and international buyers navigating South Florida’s luxury market.
The Challenge When Sebastian joined Compass and became part of the renowned Audrey Ross Team, he set his sights on breaking into the luxury markets of Snapper Creek and Coral Gables. However, he faced a challenge: he lacked an established client pipeline in these areas. While he appreciated the support of a prestigious brand, he was determined to build his own clientele and manage his own deals. Without a structured marketing system, establishing himself as a top luxury agent in these competitive markets required a strategic digital approach to position him as a trusted advisor while generating high-quality leads.
The Solution We applied our proven digital transformation formula—Attract, Convert, and Sell More Homes— to overcome these challenges. First, we conducted in-depth market research, built a strong digital presence, and drove high-quality website traffic to attract potential clients. Next, we optimized conversion by improving user experience, leveraging the high-conversion IDXBoost platform, and nurturing leads throughout their buying or selling journey. Finally, we focused on brand authority, improved follow-up through dedicated teams, and refined pipelines based on performance data—ensuring a seamless path to closing more deals.
By executing these strategies, we built a strong pipeline of high-quality leads for Sebastian, helping him establish himself as a recognized luxury agent with direct access to the ultra-luxury clientele he aimed to serve.
The Result The results were remarkable. In his first year using TREMGroup’s program, Sebastian achieved over $10 million in sales. This included a $7 million listing, where he secured a direct buyer from his newly developed pipeline. His marketing ecosystem also continues to grow, allowing him to expand his client base and boost sales volume. Sebastian built a sustainable luxury real estate business, gaining both independence and the prestige of his brand affiliation.