Overview Rie Nakai is a successful real estate professional who moved from Japan to the U.S. in 2013. She started her career in preconstruction and real estate development, gaining a strong foundation in the industry. With her unique international perspective, Rie quickly set herself apart in the competitive market. Now, she’s making waves in Miami’s luxury real estate scene as part of the Audrey Ross Team, where she continues to thrive by adapting to and innovating within the ever-evolving market.
The Challenge Breaking into Miami’s luxury real estate market as an international agent wasn’t easy. Unlike her previous experience in preconstruction, where corporate channels dictate deals, luxury resale properties depend on strong, trust-based relationships. Rie had to build her reputation from scratch in a new country, attract affluent buyers, and earn credibility in one of the world’s most competitive markets. She needed a proven system for lead generation, effective pipeline management, and seamless conversions.
The Solution That’s where TREM came in. We didn’t just build Rie a website; we built her a high-converting IDX platform that drew in qualified leads, boosted by targeted ads and SEO-driven content that amplified her online presence. We automated her follow-up process with a CRM system, making staying in touch and closing deals easy. We transformed Rie into a recognized luxury real estate expert through strategic branding and social media campaigns.
But it wasn’t all digital. Rie’s relentless drive and commitment to follow-ups made the difference. She was the one making the calls and nurturing relationships. Together, we turned cold leads into closed deals.
The Result Rie’s partnership with TREM led to $13 million in sales in 18 months. Our system helped her close significant deals, including the highest-priced non-waterfront property in Key Biscayne, solidifying her place in Miami’s luxury market. But her success didn’t stop there. Her pipeline continues to grow, and a steady stream of buyers keeps her business thriving. Combining our digital tools with her tenacity makes Rie a household name in Miami luxury real estate.